Projects
From initial ideation to the development process to finishing touches, I work with my projects closely each step of the way.
Each service will be completely customised according to the project to ensure the most successful results.
Staar Surgical: Project Broze
STAAR Surgical has partnered with footballer Lucy Bronze to front the EVO ICL campaign, highlighting the lens implant as a lifestyle-enhancing vision correction solution that offers clarity, freedom, and safety without compromise. The campaign will center on Lucy’s reputation for precision, performance, and vision on the field to inspire audiences considering alternatives to glasses and contact lenses. Production will involve email campaigns and social media creatives that showcase Lucy’s story, emphasize EVO ICL’s key benefits—sharp vision, reversibility, and long-term safety—and position the brand as a trusted, aspirational choice for people seeking clear sight and greater lifestyle freedom.
Year: 2025
OCL Vision: Make the switch
Social Media Campaign 2025
The “Make the Switch” campaign will target glasses and contact lens wearers aged 22–40, highlighting the frustrations of foggy lenses, dryness, and daily maintenance in a fast-paced lifestyle. Led by OCL Vision, a trusted leader in eye health and vision correction, the goal is to drive consultation bookings by positioning laser vision correction as the smart switch for living life without interruptions.
Year: 2025
Client Work - Brand Identity:Totle (Kidswear)
Agency Brief: The aboard company is a fashion label that specialises in children's apparel. They are a company aiming to break into the fashion sector with their strong branding, which is where we come in. They want their branding to thrill youngsters and to convey children's enthusiasm and energy in their visual language. Totle is the name we came up with, and the branding can have an option to include a mascot if required.
Year: 2020
Tratech Consulting: Rebranding
Agency Brief: Tratech Consulting has engaged us to refresh their logo and explore how the overall brand identity could evolve to better reflect their ethos and future direction. The task is to modernize the logo while preserving key elements that maintain brand recall and recognition. Beyond the logo, we want you to envision how the branding system could expand—through updated colors, typography, iconography, and applications—to enhance Tratech Consulting’s positioning as a trusted, innovative, and forward-looking partner. The evolution should highlight the brand’s core values of expertise, reliability, and adaptability while creating a visual identity that is scalable, digital-first, and capable of standing out in competitive markets.
Admiah Digital: Branding
Agency Brief: Admit Digital is a Google Ads agency specializing in highly targeted advertising campaigns that help businesses maximize ROI through data-driven precision and measurable growth. The brief is to create a clean, modern logo and brand identity in a single day that reflects the company’s expertise, trustworthiness, and results-focused approach, with a digital-first design adaptable for web, social, and ad placements.
Year: 2023
FITBOX: Brand refresh
Agency Brief: This project is a rapid brand refresh designed to update and modernize the look and feel of the brand within just half a day. The focus is on creating small but high-impact changes that enhance brand perception while staying true to existing identity elements for continuity and recall.
Year: 2023
Titan : D&I campaign
Agency Brief: Titan coming from the TATA group is a well-established company and we all know that. Speaking of the culture, they already have a D&I culture but they want the team to be more aware of it.
They want us to work on 12 emailers and reflect on the behaviours of the employees
post the pitch. Marketing Objective is to promote Diversity and Inclusion amongst their employees.
Year: 2020
Surrey Hills Coffee Co.
Brief from the agency
We have been approached by a theoretical client who have asked us to create their brand identity and require a logo and associated assets from our agency. The fictional company is called ‘Surrey Hills Coffee Co’ and they operate a small trendy van and visit popular walking spots in the Surrey Hills area. They source sustainable ethical coffee from around the world and sell expensive artisan coffee. - We require three logo concepts in colour from yourself showing your thought process.
Year: 2023
